Australia’s style scene is having a serious moment — and it’s the local labels leading the way.
From Bondi to Brunswick, these homegrown fashion brands are quickly becoming wardrobe staples for the country’s coolest tastemakers, including the likes of Margot Robbie, Kendall Jenner and the Hadid sisters.
Known for their effortless silhouettes, ethical production, and uniquely Aussie aesthetic, these labels are proving that style and substance can go hand in hand.
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Whether you’ve spotted them on Instagram, strutting down the street, or turning up on red carpets, these are the brand names you’ll be seeing everywhere this year — and probably adding to your cart.
The best Australian fashion brands
LEO LIN
LEO LIN focuses on romantic femininity. The brand is known for its dreamy prints, beautiful silhouettes, and modern tailoring that balances statement and sophistication. It’s no wonder Barbara Palvin was recently spotted in one of LEO LIN’s standout dresses, which is also now available at half price. Consider this your sign to shop the look before it’s gone.
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02
SIR
It’s all about minimalist elegance with SIR. The brand delivers refined silhouettes and timeless essentials that feel both elevated and effortless. With a strong focus on ethically sourced fabrics, clean lines, and versatile tailoring, it’s no surprise that it’s a favourite of Margot Robbie, who’s been spotted wearing SIR’s signature linen pieces on more than one occasion.
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03
Bassike
Bassike is all about redefining everyday dressing with a focus on sustainability and ease. What started as organic cotton staples has grown into a full wardrobe of elevated essentials, with everything from relaxed tailoring, slouchy denim, luxe knitwear and more, all of which are ethically made in Australia.
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04
Ksubi
Ksubi has never played by the rules, and that’s exactly why it’s become a global cult favourite. Known for its raw finishes, distressed denim, and signature box-cross logo, the brand has carved out a niche that blends streetwear with high fashion.
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The celebrity favourites
- SIR The Label – Minimalist and effortlessly chic, SIR is Margot Robbie’s go-to for elevated off-duty looks and refined summer staples.
- Aje – Loved by Jesinta Franklin and regularly spotted on red carpets, Aje combines bold femininity with sculptural design.
- Camilla and Marc – A favourite of Elle Macpherson, Camilla and Marc is all about sophisticated tailoring and modern staples that transition seamlessly from work to weekend.
05
Aje
Effortless meets elevated in Aje’s signature blend of coastal cool and city polish. Known for its dreamy silhouettes, tactile fabrics, and hand-finished details, the brand delivers wardrobe staples and statement pieces that feel as luxurious as they look. Think artful textures, flowing shapes, and just the right amount of drama.
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06
Camilla and Marc
Favoured by Margot Robbie and Elle Macpherson, Camilla and Marc nails the art of modern sophistication with sharp tailoring, elevated basics, and luxe, understated silhouettes that work from day to night. The brand’s signature blazers and structured dresses have become staples for women who want to look polished without trying too hard.
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07
With Jéan
One of our favourite Australian brands, With Jéan, has left us obsessed once again with Bella Hadid turning heads, proving once again why she’s a street-style favourite. The brand is known for its playful prints and stunning cuts for summer, yes we are still in the cooler months, but this is an immediate add-to-cart.
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08
Rebecca Vallance
Rebecca Vallance just scored a major moment on the AGT stage, with Sofía Vergara stunning in the Skyla Gown for the first live show of season 20. The bold blue instantly turned heads, proving once again why the Aussie label continues to deliver red carpet magic we can’t get enough of.
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