Australian style icon and influencer Elle Ferguson, known for her love of all things chic, has turned her effortless coastal-meets-city style into a brand we can all get behind.
Her latest FELLE collection combines her cool-girl edge with modern, minimalist trends and easy-to-wear pieces.
Let’s be honest, if checking Elle’s Instagram for fashion inspo isn’t already on your radar, maybe it should be.
WHO sat down with Elle to get the inside scoop on the inspiration behind her dream wardrobe and how she’s turning it into a collection we can all shop.
With the pieces launching exclusively on Stylerunner, the collection celebrates pieces that feel personal, wearable and totally aspirational.
From relaxed tees to tailored separates, each item is designed to complement your existing wardrobe while adding that unmistakable Elle Ferguson touch.
“I worked so incredibly hard with the team, making sure every piece feels deeply personal to me,” Elle shared. “Even our t-shirts have been meticulously considered; The fit is flawless and the fabrics are nothing short of the best.”
Her Bondi roots continue to influence the pieces that the collection produces; however, it’s also designed for the modern, city-savvy woman as much as it is for coastal ease.
“This brand is a true reflection of me and the lifestyle I live,” she explained. “I’m all about those relaxed coastal vibes; fabrication is equally important – selecting materials that feel as good in the city as they do on the coast.”
Sizing and shapes have also been a real focus: “We started from scratch with every silhouette, paying attention to the details I love most—a relaxed drop shoulder, high crew neck, slightly curved leg shape,” Elle said.
“These are all elements I’ve tried, tested and fallen in love with – small touches that make something simple feel extraordinary.
“Also making everything slightly more oversized and being not afraid to do so is also a real EF calling card.”
Balancing life as a founder and creative director hasn’t always been easy, but Elle credits her fiancé, Joel, for keeping her grounded.
“I have an incredibly supportive fiancé who is most likely sitting next to me in every meeting, ensuring we are doing our best. Joel believes in me and lifts me higher than I ever thought possible, and just knowing I have that support makes me feel like I can truly do anything.”
With the first FELLE footwear drop coming in November and a summer capsule following in January, Elle shows no signs of slowing down. “We’re gearing up to make a statement in Winter with some truly unique FELLE pieces,” she said.
“It’s safe to say the foot is on the FELLE accelerator and we aren’t slowing down anytime soon.”
Scroll on for our favourite pieces from the upcoming collection.
FELLE Broderie Blouse from $169.99 at Stylerunner
FELLE Tailored Shorts from $139.99 at Stylerunner
FELLE High Neck Tank from $89.99 at Stylerunner
FELLE Trench Coat from $299.99 at Stylerunner
